Secondly, on the pronunciation borrowing a is a word from two syllables, closed on a hard consonant. The general tendency of of similar words in a masculine (both abbreviations of type of TASS, institute of higher and words of type brand) spreads and on this word, if, certainly, will not accept an unanimous volitional decision, conflicting with natural development of linguistic processes. In course of time it is necessary to expect of this word on cases (on the masculine type of declension), possibly also appearance in colloquial speech of adjective of by analogy with institute of higher. By other words, it is necessary to use the term of as of masculine of singular.

So, adopted term of and his reduction of in Russian can have a tendency to acquisition of independent sets of grammatical descriptions, that fully possibly on the laws of Russian (.: higher educational establishment is a neuter and institute of higher is a masculine). Abbreviation of in transition in Russian becomes the nouns of singular of masculine, that corresponds steady of Russian, explained the factors of phonetic order. At mastering of complete term of two incompatible tendency clash in Russian, one of which is explained a phonetic analogy, other — by the factor of «morphological transparency» of index of plural of «. As an unique case of linguistic contradiction is here presented, will be reasonable not to use this term in contexts, where it is necessary to designate his number. Possibly, and in Russian he in course of time will be steadily perceived as a noun of singular (as it already happened with this term in English).

It is especially necessary to distinguish and propaganda. Their differences carry of principle character (on aims, tasks, methods and strategic aims). The table given below illustrates incompatibility of PR and propagandas. Politicians always (and today and for us — especially) need propaganda, and more necessary PR. But it is necessary to understand that higher public servants of country. The more so is leaders of organizations. By the way, Russian governors which build the activity on really market principles and in the informative providing lean against main the resource — the professional administrative activity (management, but not giving orders to every separate firm, factory, building, development of region), not only are not afraid of propagandist demonopolization, but afford real PR. Hardness to hold out and not present the Tomsk area which by comparison to many its neighbours it is possible it would be to name «Siberian Scandinavia as an example».