Pre-condition to the origin of conflict in this case was in a turn that the question was about laying off a staff more than on 300 persons. A situation was complicated also that except for the discharge of employees the row of orders of guidance, touching the cutback of the internal current spending went into effect in a jar, including charges on a feed, use of and many other.

Such actions unavoidable result in undesirable consequences both in an internal environment and in external public opinion about a jar through interpretation of information.

Supposing these consequences and wishing them to minimize, guidance of bank appealed for a help to the specialists in area of public connections and communications (further agency) which developed the real plan.

Analysis of situation

1. Possible consequences

In a bank:

• «tension» into the collective of bank;

• diminishing of capacity of employees;

• distribution of different ears;

• atmosphere of mistrust to guidance;

• escalation of interpersonality conflicts between concrete employees ;

• tendency to the care of good employees.

In public opinion and press

• interpretation is in the press of changes, what be going on in a jar (facts of employees) as a sign of crisis of bank;

• mistrust from the side of clients;

• actions from the side of competitors, deteriorative position of bank (from distribution of defaming a bank ears to the actions).

2. Real consequences

Absence in the moment of beginning of project of official information about in a jar processes, and also the mentioned decisions of guidance of bank already resulted in the row of the really looked after subzero processes:

• to distribution of ears and conjectures into a bank;

• to watchful attitude of part of public toward a bank;

• to distribution of ears outside a bank about his, allegedly, unstable financial state.

It is known that ears are perceived workers very in earnest and react on them not as on unworthy attention simple information. Workers are ready to trust bad news because they of just the same news are afraid. And it is a symptom of stresses and conflict in organization.

However necessary it is to mark that reaction outside a bank on in him to the moment of appeal in an agency did not purchase a that scale, would be characterized as a «crisis in mutual relations with and public».